Advance your business visibility and brand awareness with a personalized channel letter business sign. At Excel Signs & Design, we craft dynamic, three-dimensional signs that increase visibility day and night and create a powerful brand impression. Channel letter signs offer versatility—allowing you to choose from a wide range of illumination styles, fonts, sizes, and colors to match your brand identity. Our expertise ensures a custom-tailored solution, from design to installation, maximizing the visibility and awareness of your business.
Channel Letter Illumination Options
While there are several more options available, most of Excel Signs’s partners use one of these three common types of channel letter signs to enhance their brand visibility:
- Front Lit Channel Letters: These letters are illuminated from the front, creating a vibrant and eye-catching display. The light source is typically housed within the individual letters, providing visibility day and night.
- Backlit (Halo-Lit) Channel Letters: Backlit channel letter signs are illuminated from the back, creating a halo or outline of light around each letter. This style adds a dramatic and sophisticated effect, especially against a building facade.
- Open-Face Channel Letters: In open-face channel letters, the front of the letter is left exposed, and the light source (usually neon or LED) is visible. This style offers a bold and vintage aesthetic, often chosen for retro or nostalgic branding.
Common Uses of Channel Letter Signage
Because of their versatility and effectiveness, channel letter signs are used for many purposes across several industries, including:
- Commercial offices
- Healthcare facilities
- Entertainment venues
- Automotive dealerships
Our dedication to your satisfaction is the foundation on which our business was built. In fact, we like to say, “We’re not in the sign business—we’re in the relationship business.” Excel Signs customizes every interior and exterior sign we design, craft, and install to achieve this. We begin by sitting down with you to understand your needs and wants. From there, we consult you on your best options and start the design process. We incorporate your feedback until the look and feel match your exact vision.
Channel letter business signs offer a wide variety of customizability, including:
- Custom logo signs
- LED lights and display boards
- Stainless steel
- Size and shape
- Illumination styles
- Raceway color
- Trim and border
- Mounting options
How do I choose the right size for my channel letter sign?
Excel Signs’s expert team assesses factors like storefront size, viewing distance, and local zoning regulations to recommend an optimal size for your custom channel letter sign.
Are channel letter signs suitable for indoor and outdoor use?
Channel letter signs are versatile and can be designed for indoor and outdoor applications, ensuring visibility wherever needed.
Can channel letters be used in conjunction with other signage types?
Yes, channel letters can complement other signage types, offering your business a cohesive and comprehensive visual presence.
How is the power supply managed for front- or backlit channel letter signs?
The power supply is integral to illuminated channel letter signs. Our experts assess electrical requirements, ensuring safe and efficient power management. We provide insights into energy-efficient options and guide you on optimal power solutions for your specific signage needs.
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